Happy (early) Halloween! 🎃 I know I've been a bit MIA on the blog front lately. I could apologize, but let's be honest—one less email in your inbox probably wasn't the worst thing. So... you're welcome. 😉 The real reason for my absence? My team and I have been knee-deep in some marketing experiments (aka the fun stuff you'll find in the blog below). We're figuring out where we can fill the gaps and create new opportunities to serve ag clients better. So, take a look, take our poll below, and...
2 months ago • 6 min read
Howdy, marketing comrades, Real-time shot of me trying to be all zen on a northern Michigan lake this week: GIPHY Yep, it’s that time of year where we pack the Explorer to the gills, drive six hours north with 40+ extended family members, and do all things “nature” for the next week. Some call that hell, we call it… err, a vacation. That said, today’s newsletter is less original insight and more curated “what’s on Trav’s content brain these days” as I try to soak in a little R&R. Enjoy! On...
5 months ago • 4 min read
Good morning, folks! Summer is a whirlwind for the Imagine Content team: dashing to client events, squeezing in much-needed summer vacations, and trying to recharge our batteries despite the 90-degree heat zapping our energy. With all that in mind, today's message will be quick and snappy. But don't let the brevity fool you into thinking it's any less crucial than my usual musings... In fact, this might be the most vital one yet. And no, I won’t be the 100th person spamming your inbox about...
6 months ago • 4 min read
Happy Thursday, friend. In the great state of Indiana, we celebrated all things America this past weekend. Memorial Day cookouts. Public pool openings. Indy 500 jorts. Twitter/X Yes, a real article from a few years back: The 16 best jorts at the Indianapolis 500 Anyway, I'm shipping a bit of a different blog post today about the top roles I see for ag marketers in the next decade. But I'm also sharing a fun side project I've been working on: a digital community built specifically for ag...
7 months ago • 6 min read
Guten morgen! GIPHY Comin' at you live this morning from the suburbs of Frankfurt, Germany. It's that time of year again – our family trip to my wife's hometown. This trip is always special for many reasons: Watching Oma & Opa soak in every minute of their great-grandkids reminds me just how important family time is. The "traveler's mindset" always unlocks a host of creative content/project ideas for my clients (and myself!). So much good bread. So much good beer. Does life get any better?...
8 months ago • 8 min read
Hey there! Spring has sprung, kinda. Or maybe Mother Nature is faking us out in central Indiana only to dump 6” of snow the first week of April. GIPHY.com Wouldn’t be the first time… Either way, the extra Vitamin D has me feeling energized and ready to share some fresh insights with you all. Let’s chat digital content, shall we? On today’s docket: The top 3 AI tools I’m using for my content business *NEW* Ag marketing gigs Digital content tidbits 🤖 The 3 AI tools my ag content business uses...
9 months ago • 7 min read
Good morning, friend. I'm sliding into the last day of February and happly maintaining my New Year's resolution of sending one newsletter a month. Hey, better late than never. GIPHY Today's brain dump is a quick peek into how I think about the type of content brands should be producing. Today’s agenda: Big Idea: The 4 content buckets 3 digital content links worth sharing 🔦 The 4 Content Buckets You Can’t Live Without Audience. Sales funnel. Value proposition. Distribution channels. All of...
10 months ago • 3 min read
Hey there, fellow marketers! I'm back from my (brief) hibernation, and I'm not gonna lie; last year's content schedule was a bit... sporadic. GIPHY This year, I'm doubling down on my commitment to delivering you the best damn content marketing resources out there each month. Think actionable strategies, thought-provoking insights, and a healthy dose of inspiration to fuel your creativity. Here’s to 2024 – let’s get it started right. Today’s agenda: Big Idea: The dark content funnel in ag...
11 months ago • 4 min read
Good morning, spring chickens. Speaking of spring... it has definitely sprung, at least in central Indiana. And I'm here for the 65° days and extra sunshine. I hope you're seeing warmer, brighter days, too. Today's note is a Q&A with a fellow digital ag content professional -- Tanner Reed of AgSEO & AgSocial. Tanner and I crossed paths during the growth of Magnetic Ag and I've always been impressed with his breadth of knowledge when it comes to optimizing content for SEO, specifically for...
over 1 year ago • 3 min read
