profile

Hey! It's Travis with the Imagine Content & Consulting crew.

Check out my team's marketing musings every other week where we dive into different content creation strategies and audience-building tactics in agriculture and beyond.

PostsLinks
Featured Post

📫 Farmers don't read email? 3 keys to inbox success with ag audiences

Guten morgen! GIPHY Comin' at you live this morning from the suburbs of Frankfurt, Germany. It's that time of year again – our family trip to my wife's hometown. This trip is always special for many reasons: Watching Oma & Opa soak in every minute of their great-grandkids reminds me just how important family time is. The "traveler's mindset" always unlocks a host of creative content/project ideas for my clients (and myself!). So much good bread. So much good beer. Does life get any better?...

26 days ago • 8 min read
white robot near brown wall

Hey there! Spring has sprung, kinda. Or maybe Mother Nature is faking us out in central Indiana only to dump 6” of snow the first week of April. GIPHY.com Wouldn’t be the first time… Either way, the extra Vitamin D has me feeling energized and ready to share some fresh insights with you all. Let’s chat digital content, shall we? On today’s docket: The top 3 AI tools I’m using for my content business *NEW* Ag marketing gigs Digital content tidbits 🤖 The 3 AI tools my ag content business uses...

about 2 months ago • 7 min read

Good morning, friend. I'm sliding into the last day of February and happly maintaining my New Year's resolution of sending one newsletter a month. Hey, better late than never. GIPHY Today's brain dump is a quick peek into how I think about the type of content brands should be producing. Today’s agenda: Big Idea: The 4 content buckets 3 digital content links worth sharing 🔦 The 4 Content Buckets You Can’t Live Without Audience. Sales funnel. Value proposition. Distribution channels. All of...

3 months ago • 3 min read

Hey there, fellow marketers! I'm back from my (brief) hibernation, and I'm not gonna lie; last year's content schedule was a bit... sporadic. GIPHY This year, I'm doubling down on my commitment to delivering you the best damn content marketing resources out there each month. Think actionable strategies, thought-provoking insights, and a healthy dose of inspiration to fuel your creativity. Here’s to 2024 – let’s get it started right. Today’s agenda: Big Idea: The dark content funnel in ag...

4 months ago • 4 min read
SEO

Good morning, spring chickens. Speaking of spring... it has definitely sprung, at least in central Indiana. And I'm here for the 65° days and extra sunshine. I hope you're seeing warmer, brighter days, too. Today's note is a Q&A with a fellow digital ag content professional -- Tanner Reed of AgSEO & AgSocial. Tanner and I crossed paths during the growth of Magnetic Ag and I've always been impressed with his breadth of knowledge when it comes to optimizing content for SEO, specifically for...

about 1 year ago • 3 min read
Canada

Good morning... or should I say, 'Good morning, eh?' I'm typing this from 'the Queen City' -- aka Regina, Canada -- where I'm hanging out with the Cultivator team as they run the 2nd cohort of their AgTech Accelerator. It's a balmy -13℃... I'll be chatting it up on all thing content in agriculture (yes, memes and GIFs will be included in the presentation) with their 16 company participants. Admittedly, I'm tossing today's email together pretty last minute, so I thought I'd repurpose 3 content...

about 1 year ago • 1 min read

Hey, content friend 👋🏼 Apologies... it's been a minute. But my 3-ish month absence had a legitimate reason. If you've been following along (read more below↓), you know there have been some exciting developments in the Magnetic Ag / Imagine Content world recently. But I'm reeeally excited to pick back up where we left off: sending you intriguing insights and ideas about content creation and how they can apply to agriculture audiences. On this week's docket: The Magnetic Ag Exit Future of...

about 1 year ago • 3 min read
content ideas

Good morning and happy December, friends. Like clockwork, 2023 content planning sessions pepper the next ~3 weeks of my calendar. And while ‘Zoom fatigue’ is a very real thing, I love these conversations. These meetings fuel my fun meter. 🤓 There's never a shortage of agenda topics, from strategy discussions and thought leadership outlines to SEO game plans and distribution tactics. Plus, I can comb through my 173-page Google Doc of content inspiration. It's a mishmash of unique, creative...

over 1 year ago • 3 min read
great content

Good morning, turkeys. Reporting back on our Halloween mission of ‘monetizing the toddler’s Home Depot costume.’ Maybe not my most shining parenting moment? The Twittersphere aligned and THE Home Depot (as in, the blue check-marked account) reached out, asking for our information so they could send our lil guy a surprise in the mail. Ya know, a surprise. A singular surprise. Three packages later, I’ve replenished my inventory of ‘post-nap’ weekend activities to dangle in front of the toddler,...

over 1 year ago • 4 min read
Consistency is key

Good morning, pals. Call me lazy or call me creative: my 2-year-old is going to be a Home Depot worker for Halloween. Some backstory: We live a half mile from the ‘big orange box store,’ and we inevitably pass it daily on our route to the grocery store, daycare, or literally anywhere. So when we asked our toddler what he wanted his costume to be this year, he didn’t bat an eye. Orange apron or bust. His mom (exhausted from being on newborn duty) is excited by the ease of it. His dad (me 🙋🏻♂️)...

over 1 year ago • 4 min read
Share this page