​

Howdy, folks.

Like clockwork, Baby #2 arrived last Monday for the Martin household.

Cue the laboring on Labor Day puns.

Momma and baby are healthy, and we’re adjusting to being a family of five (Lucy, the Goldendoodle, included). 🐶

That said, time has been in short supply the past ten days, so I’m kicking off today’s ‘Original Idea’ with a lazy creative way to share insights from several of my favorite ag content creators (and many of whom inspired/motivated me to start Magnetic).

Today's estimated read time: 4.3 mins

Let's get to the goods...

*Was this email forwarded to you? Subscribe to 'Imagine Content A Little Differently.'*​

One Original Idea: Ag Content Creator Knowledge Drop

'Imposter syndrome’ ran deep in the early days of Magnetic Ag for me.

• Who was I to start an ag newsletter… or dare I say, an ag media company?
• Was I crazy to think this could fill a void and resonate with folks in the industry?
• What if the puns fall flat?

The inner critic and self-doubter were working overtime.

But a small group of people (whether they knew it or not) inspired me to give it a shot.

Watching others build up niche audiences via interesting, original insights gave me hope that I could do something similar.

I reached out to several (but not all!) of those in my Ag Content Creator community to get their insights as many of you have shared your desire to pump up your content creation and audience-building for a personal brand or your company.

Here are the two questions I asked:

1. What’s been the most valuable thing that happened for you professionally since building your audience?
2. What’s a tip you’d give to someone (or a company) who is starting at square one to build an audience and create content?

Let's just say that the responses were 🔥

So in order to let these words of wisdom really shine, I'm only going to share three responses today and will continue to share more over the course of the coming months.

There are lots of marketing and audience-building golden nuggets in these answers…

Go digging ⛏

A Tip For Those Just Starting to Build an Audience/Create Content:

From Janette Barnard of Prime Future:​

From Tim Hammerich of the Future of Agriculture Podcast:​

From Sarah Nolet of Tenacious Ventures + AgTech… So What? Podcast​

​
​I told you these were 🔥, didn't I?

Three Interesting Finds

1. I'm just going to leave this right here...

Aaron Orendorff @AaronOrendorff Don’t call it “content” marketing … just marketing. Ridiculously amazing content — the kind that floors your audience and demolishes what competitors put out — empowers everything. It’s a moat. One of the few remaining (unfair) competitive advantages. August 5th 2022 9 Retweets 45 Likes

2. Tilting Content Like A Boss

If you've followed me much, you've probably seen me reference The Tilt.​

I came upon the content news and knowledge site after reading Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses.

The author, Joe Pulizzi, shares a ton of interesting insights into how content can serve as the foundation for a thriving business.

His take with 'The Tilt' is that you have to approach content with fresh eyes for your audience:

I'll be writing more about this in the future and its specific application to content and marketing in agriculture. Stay tuned.

3. B2C, B2B, B2F (farmer), or ...

What if the right approach was really what my pal Greg is dishing below:

GREG ISENBERG @gregisenberg There is no B2B or B2C anymore There is only B2C. Business to community You're selling to a group of people with an identity, shared values and shared language You're selling to tribes of people September 13th 2022 59 Retweets 450 Likes

That's all for today, folks. If you think a friend or colleague could benefit from subscribing, send them here to sign up!​

Chat with you in two weeks!

Curious how the Imagine Content & Consulting team could help you build your audience and generate insightful, engaging content for your brand? Get in touch today.​

​